Q1 2025 Performance of Top Reference Apps in Bulgaria on Unified Platform

In the first quarter of 2025, the performance of the top reference apps in Bulgaria on a unified platform, including both iOS and Android, demonstrated varying trends across different metrics. This analysis is based on data from Sensor Tower, providing insights into downloads, revenue, and active users for the top five apps.

Google Translate maintained a strong presence with weekly downloads peaking at around 8.7K in early January, though it saw a gradual decline through March, ending at approximately 6.8K. The app's weekly active users fluctuated, starting at 626K and reaching a high of 698K in late February before settling at 589K by quarter-end.

mobile.bg recorded steady weekly downloads, ranging from 1.2K to 1.3K throughout the quarter. Active users showed an upward trend initially, peaking at 24.2K in early February, before declining to 17.3K by the end of March.

CARS.bg experienced consistent weekly downloads between 1.3K and 1.6K. Active user numbers increased from 9.7K at the start of the quarter to a peak of 9.9K in mid-March, closing at 8.8K.

CoinSnap: Coin Identifier showed a varied performance. Weekly downloads started at 427 and rose to 593 in early January, before stabilizing around 400. Revenue peaked at $266 in late December but varied throughout, closing at $130. Active users were relatively stable, ranging from 2.3K to 2.7K.

The Bible app had a consistent weekly download rate, peaking at 1.6K in early March. Active users increased from 11.3K to a peak of 14.7K in early February, before ending the quarter at 12.6K.

For more detailed insights and comprehensive data, visit Sensor Tower.